Thanks for Joining MAWs Affiliate Program
- Reliable Partner: MAW’s Bookkeeping is known for friendly, accurate, and dependable bookkeeping for small businesses, delis, restaurants, and service providers.
You are free to use your own marketing skills to promote
This onboarding will include:
Welcome & what MAWs Bookkeeping does
How affiliate earnings work (ex: 10% monthly recurring?)
Exact steps: how to promote & get their link
Do’s & Don’ts (brand protection rules)
Approved scripts & examples (already started from playbook)
Contact instructions for link delivery
Welcome to the MAWs Bookkeeping Affiliate Program!
Thank you for partnering with us — we’re excited to have you onboard.
Here’s how it works:
You’ll earn 10% monthly recurring commission for every paying client you refer.
Simply invite business owners to comment or DM you first — do not send any link until they ask.
When someone responds with “INFO / BOOKS / FREE / LINK / HELP,” just send them your Free Eavluation Page.
The more referrals you send, the more monthly income you earn — for as long as they stay a client.
Best Promotion Methods for Affiliates
Social Media Posts (Facebook, IG, LinkedIn, TikTok) Affiliate shares link with caption “Calling all entrepreneurs — get your bookkeeping evaluated for FREE!”
Email Blast / Newsletter They send referral email to their list “I partnered with a bookkeeping service offering a Free Evaluation — grab it here!”
Website Banner / Footer / Sidebar They place one of your pre-made banners “Bookkeeping Review — 100% Free!”
Blog Post or Resource Page They recommend tools for business owners “Top Services for Stress-Free Accounting (Includes Free Eval)”
Direct Messages or Word of Mouth They refer through Facebook groups / chats “Hey — I’ve got a free bookkeeping evaluation link if you want it."
Core Affiliate Messaging for a Free Evaluation
Affiliates should focus on pain → solution → action, like:
“Know a small business owner drowning in receipts or behind on taxes? MAWS Bookkeeping offers a FREE EVALUATION — no obligation. "Send them your affiliate page and they’ll get professional insight on their books.”
Or shorter options:
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“Get your books reviewed for FREE — courtesy of MAWS Bookkeeping!”
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“Stop guessing your finances. Try a Free Bookkeeping Evaluation today.”
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“Free Cleanup Assessment for Small Business Owners — Click Here.”
Social Media Captions (Copy + Paste)
Option 1 — Straight to the Point
Small business owners — stop stressing over your books!
Get a FREE Bookkeeping Evaluation from MAWS Bookkeeping — no obligation, no pressure.
๐ Book here: {AFFILIATE_LINK_HERE}
Option 2 — For Tax Season / Year-End
๐งพ Behind on bookkeeping? Worried about tax season?
MAWS Bookkeeping is offering a FREE Financial Evaluation — they'll tell you exactly what’s wrong and how to fix it.
๐ Reserve your spot: {AFFILIATE_LINK_HERE}
Option 3 — Relatable / Funny Hook
If your bookkeeping system is named “a pile of receipts in a shoebox,”
You need this ๐ FREE Evaluation from MAWS Bookkeeping
Link: {AFFILIATE_LINK_HERE}
๐ง Email Template for Affiliates
Subject Line Ideas:
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Your Business Qualifies for a Free Bookkeeping Evaluation
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No-Cost Financial Review for Small Business Owners
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Want to Know If Your Books Are “Actually” Accurate?
Body Copy:
Short & Direct (Perfect for Social, Buttons, or Intros)
MAWs Bookkeeping is a virtual bookkeeping service that helps small businesses stay organized, save time, and stay tax-ready all year long.
Trust-Building + Professional (Great for Website, LinkedIn, Emails)
MAWs Bookkeeping is a professional virtual bookkeeping service specializing in clean, accurate financial records for small businesses, startups, and independent service providers. We ensure your books are compliant, stress-free, and always ready for tax season — so you can focus on running your business.
Referral/Affiliate Friendly (Promotional Tone)
MAWs Bookkeeping helps business owners take bookkeeping off their plate completely — no more receipt stress, bank confusion, or tax anxiety. We handle your books accurately every month so you can stay focused on growth, not paperwork.
Community & Relationship-Based (Warm Tone)
MAWs Bookkeeping is a people-first bookkeeping service that supports entrepreneurs, local businesses, and nonprofit owners with reliable monthly bookkeeping — so they never feel alone or overwhelmed with finances again.
Quick Elevator Pitch (Networking, Podcast, Expo, BNI)
MAWs Bookkeeping provides virtual bookkeeping solutions for small businesses that want accurate books and zero stress doing it themselves. We make your finances organized, clear, and always tax-ready.
Businesses just opening or in their early stages:
1. Focused Messaging
Emphasize how MAWs Bookkeeping helps startups:
- “Set your books up right from day one.”
- “Spend less time on QuickBooks and more on growing your new business.”
- “Perfect for startups needing clean books before tax season.”
2. Google & Facebook Ads
- Target keywords and interests like “starting a business,” “LLC setup,” or “first-time business owner.”
- Use geo-targeting for local entrepreneurs.
- Add a free bookkeeping evaluation as the call-to-action (CTA).
3. Partner with Professionals
Form referral partnerships with:
- Business attorneys
- CPAs and tax preparers
- Real estate agents or brokers (many work with business buyers)
4. Social Media Engagement
Post content that speaks directly to new owners:
- “5 Mistakes New Businesses Make in QuickBooks”
- “Checklist: Bookkeeping Setup for New Startups”
- Share short before/after client success stories.
Use Facebook Groups, LinkedIn, and Instagram Reels for reach.
5. Free Resources for Lead Capture
Create downloadable guides or tools:
- “New Business Bookkeeping Starter Kit” (PDF)
- “Monthly Expense Tracker for Startups” (Google Sheet)
Offer it in exchange for an email address to build a mailing list.
6. Email Campaign for New Registrations
You can target lists of recently registered businesses (via public business registration databases).
Send a short email:
“Congrats on starting your business! Before things get hectic, make sure your books are accurate — get your free bookkeeping evaluation today.”
7. QuickBooks Training Offer
Run a free or low-cost “QuickBooks for Startups” Zoom class or webinar — introduce MAWs Bookkeeping as the expert solution.
8. Affiliate Boost
Promote specifically to startup audiences:
- Offer them startup-targeted graphics and pre-written captions.
- Highlight that “Startups love MAWs Bookkeeping because they save time and avoid mistakes early.”
Option 1 — Simple & High-Conversion
MAWs Bookkeeping helps small business owners save time and stay stress-free by handling their bookkeeping every month — so they never fall behind or panic at tax time. They even offer a free bookkeeping evaluation so you can see exactly where your numbers stand.
Option 2 — “What’s In It For Them” Focus
If you’re tired of trying to keep your own books organized, MAWs Bookkeeping will do it for you — accurately, professionally, and 100% virtually. No contracts, no overwhelm — just clean monthly books and peace of mind. Get a free evaluation to see how much time and money you could be saving.
Option 3 — Referral-Friendly / Spoken Style
I recommend MAWs Bookkeeping to new and growing business owners who want clean and accurate financials without doing it themselves. They specialize in stress-free bookkeeping and will review your books for free to show you exactly what needs fixing.
Caption 1 — Perfect for NEW Business Owners
Just opened a business? Don’t wait until tax time to stress out.
MAWs Bookkeeping keeps your books organized every single month — so you can focus on growth, not receipts.
They’re offering a FREE bookkeeping evaluation right now.
Comment “LINK” or DM me and I’ll send it to you — totally free.
Caption 2 — Time-Saver / Pain Point Hook
If bookkeeping is the thing you keep putting off… stop stressing and let a pro take it over.
MAWs Bookkeeping keeps business owners organized, accurate, and tax-ready all year — without them lifting a finger.
They’re doing free bookkeeping evaluations this month — want the link?
Caption 3 — Referral Style / Personal Recommendation
I only recommend services I trust — and MAWs Bookkeeping is perfect for busy business owners who don’t have time for bookkeeping.
They’ll clean up your books, keep you tax-ready, and even give you a FREE evaluation first before you commit.
DM me “BOOKS” and I’ll send the link.
Caption 4 — Short & Fast (Perfect for FB Groups & Instagram Stories)
FREE BOOKKEEPING EVALUATION!
MAWs Bookkeeping helps small business owners stay stress-free and organized all year.
Want a free evaluation? Comment “ME” and I’ll send it.
Caption 5 — “You vs. Itself” Style (Pain/Relief)
If bookkeeping is the reason you stay up late… it doesn’t have to be.
MAWs Bookkeeping takes it off your plate completely — and you’ll never stress about falling behind or messing up again.
They’re offering a FREE bookkeeping evaluation right now — DM me “BOOKS” and I’ll send you the link.
Caption 6 — “Warning” Attention Grabber
Warning: Keeping messy books could cost you BIG at tax time.
MAWs Bookkeeping helps business owners prevent IRS mistakes, profit loss, and cash flow confusion — before it becomes a problem.
Free evaluation available — want the link?
Caption 7 — For Established Businesses (Not just new)
Even successful business owners make bookkeeping mistakes — but don’t realize it until it’s too late.
MAWs Bookkeeping fixes & maintains your books every month so your numbers are always clean, accurate, and tax-ready.
Comment “CHECK” and I’ll DM you a free evaluation link.
Caption 8 — For Burnt-Out Entrepreneurs
If you’re working 12-hour days and still trying to do your own books — stop.
MAWs Bookkeeping gives business owners PEACE OF MIND by keeping everything clean and reconciled monthly.
FREE evaluation right now — DM me “FREE” for the link.
Caption 9 — Fast & Relatable
Quick question — do you hate bookkeeping?
If yes → MAWs Bookkeeping will literally do it FOR you — clean, accurate, and stress-free every month.
Comment or DM “BOOKS” — they’re doing free evaluations right now.
Instagram-ready affiliate captions written specifically for feed posts and reels (hooky, scroll-stopping, emoji-friendly, short line breaks like high-converting IG posts).
These are designed to get DM replies or link clicks.
Instagram Caption #1 — Pain to Peace
Stressed about bookkeeping?
You don’t have to be.
MAWs Bookkeeping handles it for you — accurately, monthly, and stress-free.
They’re offering a FREE bookkeeping evaluation right now.
Comment “INFO” or DM me and I’ll send you the link.
Instagram Caption #2 — “Calling Out Entrepreneurs”
Business owners — stop trying to DIY your bookkeeping.
It’s costing you more time (and money) than you think.
MAWs Bookkeeping keeps you organized, tax-ready, and audit-proof.
FREE evaluation available — DM me “BOOKS” for the link
Instagram Caption #3 — Copy for Reels + Posts
POV: You’re running a whole business… but your books are a mess
MAWs Bookkeeping will clean it up and maintain it for you every month → no more stress or guessing.
DM me “FREE” and I’ll send you their free bookkeeping evaluation link.
Instagram Caption #4 — Fast + Clean + High Converting
Hate bookkeeping? MAWs Bookkeeping will do it for you.
No stress. No spreadsheets. No falling behind.
They’re giving FREE evaluations right now.
Comment “ME” and I’ll DM you the link.
Instagram Caption #5 — FOMO / Authority Angle
Serious entrepreneurs outsource bookkeeping — they don’t do it themselves.
MAWs Bookkeeping keeps your finances clean + tax-ready every month.
Free bookkeeping evaluation right now.
Comment “LINK” if you want it.
Instagram Story–optimized affiliate scripts to use — formatted for 3–4 story slides, each one designed to hook → relate → solve → CTA.
Instagram Story Set #1 — “Pain → Solution”
Slide 1 (attention hook):
“Are your books a MESS right now? ”
Slide 2 (relatable pain):
“Falling behind on bookkeeping is normal…
But it can cost you BIG later. ”
Slide 3 (solution introduction):
“MAWs Bookkeeping will handle it FOR YOU —
Monthly. Accurately. 100% stress-free. ”
Slide 4 (CTA):
“ FREE bookkeeping evaluation right now.
DM me ‘BOOKS’ and I’ll send you the link.”
Instagram Story Set #2 — Short & Direct
Slide 1:
“STOP TRYING TO DO YOUR OWN BOOKKEEPING.”
Slide 2:
“It’s draining time, energy & profits. ”
Slide 3:
“MAWs Bookkeeping takes it over FOR YOU.”
Slide 4 (CTA):
“FREE evaluation — DM me ‘LINK’ to get it.”
Instagram Story Set #3 — Empathy / “I See You” Tone
Slide 1:
“If bookkeeping lives on your ‘I’ll do it later’ list…”
Slide 2:
“You need MAWs Bookkeeping — not another reminder.”
Slide 3:
“They’ll organize & maintain your books every month ”
Slide 4 (CTA):
“FREE evaluation right now — DM me ‘FREE’ to claim it.”
TikTok / YouTube Short–style affiliate scripts written in face-to-camera viral format (natural talking style, not formal). These are made for 15–30 second video promos — perfect for affiliates to record as short, personal recommendation reels.
Script 1 —
“Relatable Pain Drop” (very viral style)
HOOK:
“If you’re a business owner and your bookkeeping is behind right now — listen up.”
BODY:
“You do not need to be doing your own books. It’s literally the fastest way to lose time and mess up your tax season.
MAWs Bookkeeping takes it completely off your plate. They do it monthly, professionally, and keep you totally stress-free.”
CTA:
“They’re offering a FREE bookkeeping evaluation right now — drop ‘INFO’ in the comments and I’ll send you the link.”
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Script 2 —
“Stop Doing This” Authority Tone
HOOK:
“Stop doing your own bookkeeping — seriously.”
BODY:
“If you’re still trying to keep track of receipts and QuickBooks yourself — that’s the #1 reason you’re stressed.
MAWs Bookkeeping handles everything for you so your books are clean, accurate, and tax-ready — every month.”
CTA:
“If you want a free bookkeeping evaluation — comment ‘FREE’ below and I’ll send you the link.”
_______________________________________________________________________________________________________________________________________
Script 3 —
Warm & Honest Friend Vibe
HOOK:
“Okay, real talk — bookkeeping is probably stressing you out more than you admit.”
BODY:
“MAWs Bookkeeping is literally perfect if you don’t have time for it. They organize everything for you, so you can just focus on running your business — not chasing receipts.”
CTA:
“They’re giving a free evaluation right now. Comment ‘BOOKS’ and I’ll get you the link.”
Private outreach scripts you can send through Facebook Messenger, Instagram DM, or even SMS text messages — all designed to feel natural, not spammy, and high-converting.
DM / Text Script 1 — Friendly & Casual
Hey! Not sure if you already handle your bookkeeping or outsource it —
but I know a great service called MAWs Bookkeeping that does it all for you every month so you don’t fall behind.
They’re actually offering a free bookkeeping evaluation right now — want me to send you the link?
DM / Text Script 2 — For Someone Definitely Busy
Hey! I thought of you because MAWs Bookkeeping helps busy business owners stay organized and completely stress-free with their monthly books.
They’ll review your books for free right now — no commitment.
Want me to send you the free evaluation link?
DM / Text Script 3 — Short & Powerful
Hey! Quick question — do you currently handle your own bookkeeping?
If yes — I think you’ll want to see this
MAWs Bookkeeping is offering a free bookkeeping evaluation right now. Want the link?
DM / Text Script 4 — More Direct / Confident
Hey! I recommend MAWs Bookkeeping to all my business owner friends —
they completely take over your monthly bookkeeping so you never have to stress about it again.
They’re doing free evaluations this week only — want me to send it?
DM / Text Script 5 — Soft, No Pressure
Hey! Just passing this along — MAWs Bookkeeping is doing free bookkeeping evaluations right now for business owners who don’t want to deal with financial stress.
No obligations at all — want me to forward you the link?
Follow-up scripts you can use depending on how the person responds.
If they replied “Yes, send me the link”
Great! Here it is — MAWs Bookkeeping is offering a free bookkeeping evaluation right now:
[INSERT AFFILIATE LINK]
They’ll take a look at your books and show you where you can save time, money, or fix issues — 100% free. Let me know once you book it!
If they reply “What’s included?”
MAWs Bookkeeping reviews your current books and gives you a breakdown of:
• what’s missing or inaccurate
• how much time & stress they can remove from your plate
• what it would cost to have them do it all for you
And the evaluation itself is completely free — no obligation. Want the link?
If they say “I already have someone”
Totally get it — are they actively maintaining your books every month and preparing you for tax season early?
MAWs Bookkeeping still offers a free second-opinion evaluation — a lot of people catch issues they didn’t know were happening.
Want me to send it? (No commitment at all.)
If they ignore the first message-(Follow-up after 48–72 hours)
Hey! Just circling back — MAWs Bookkeeping is still offering the free bookkeeping evaluation if you were interested.
No stress if not — just wanted to make sure you didn’t miss it before the spot closes.
Playbook Contents:
- Posting schedule — how often, where, and BEST times to post for max reach
- Platform-specific strategies — Facebook Groups, Instagram reels, LinkedIn, TikTok, DMs, etc.
- Tone guide — when to use professional vs high-converting casual
- Copy-paste ready scripts for every platform & style
- “Do This / Don’t Do This” rules so nobody hurts your brand or sounds spammy
- How affiliates should request & track leads properly (manual system that’s simple)
- Bonus: heat-mapped CTA words that convert better (like “BOOKS”, “INFO”, “FREE”, etc.)
MAWs Bookkeeping — Affiliate Promo Playbook
For Affiliates & Referral Partners
Target: ALL small business owners — special emphasis on NEW or recently launched businesses
Tone Style: Lead with friendly-professional → follow with confident/direct when converting
_______________________________________________________________________________________________________________________________________
What MAWs Bookkeeping Does (Use this to explain fast)
MAWs Bookkeeping is a trusted virtual bookkeeping service that helps small and growing businesses stay organized, stress-free, and tax-ready all year long — without having to do the books themselves.
They even offer a FREE bookkeeping evaluation to show business owners where they can save time, money, or fix potential issues.
_______________________________________________________________________________________________________________________________________Your Goal as an Affiliate
Invite business owners to COMMENT or DM you first.
Do NOT give the link immediately.
The process is:
โ They comment or DM → โก You notify MAWs Bookkeeping → โข MAWs sends them the personalized link
This creates warm leads and higher trust — and YOU get credit when they book.
_______________________________________________________________________________________________________________________________________
What To Say (CTA Words That Convert Best)
Encourage people to DM or comment one word like:
- “INFO”
- “BOOKS”
- “FREE”
- “LINK”
- “HELP”
Example:
“Comment ‘BOOKS’ and I’ll send you the free evaluation link.”
Posting Frequency & Best Timing
Minimum: 2× per week
Ideal: 3–4× per week (mix video + post + story)
_______________________________________________________________________________________________________________________________________
Best times to post:
- Weekdays: 8–10am or 6–9pm (when business owners scroll)
- Weekends: Sat 9am–12pm
- Instagram Stories: ANYTIME / especially mornings & late night
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Platform Strategy Breakdown
Instagram (Posts + Reels + Stories)
- Use short captions + emojis + “DM me BOOKS”
- Reels = show face → talk directly → short, bold, honest
- Stories = “Slide 1: Pain” → “Slide 2: Solution” → “Slide 3: DM me ‘INFO’”
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Facebook (Posts + Groups)
- Perfect for conversational tone and longer posts (“If you’re a small business owner…”)
- Comment bait works GREAT — “Drop INFO below, I’ll send it privately.”
_______________________________________________________________________________________________________________________________________
- Use professional tone: “I work with a virtual bookkeeping service that helps business owners…”
- Emphasize words like “organized,” “accurate financials,” “peace of mind.”
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TikTok / YouTube Shorts
- Face to camera — open with stress / pain / truth
- Example hook: “If you own a business and your bookkeeping is behind… watch this.”
- Close with: “Comment FREE and I’ll send you something.”
_______________________________________________________________________________________________________________________________________Do This / Don’t Do This
DO:
Sound helpful, not salesy
Use SIMPLE language — no jargon
Invite comments or DM — not direct links
Mention “FREE bookkeeping evaluation” clearly
DON’T:
โ Don’t promise income or “guaranteed tax refunds”
โ Don’t pitch like an MLM or scammy hustle
โ Don’t send links before they ask
โ Don’t pressure — just invite
_______________________________________________________________________________________________________________________________________
Example Affiliate Post Templates (Instagram / FB)
Friendly Professional (Primary Tone)
Most business owners don’t realize how much stress they carry just from trying to keep up with bookkeeping.
MAWs Bookkeeping takes it completely off your plate — so you stay organized, accurate, and tax-ready all year long.
They’re offering a FREE bookkeeping evaluation this month.
Comment “INFO” and I’ll send it over to you.
_______________________________________________________________________________________________________________________________________
High-Converting Casual (Alternate Tone)
Hate doing bookkeeping? MAWs Bookkeeping will do it FOR YOU.
No stress. No spreadsheets. No falling behind.
Free evaluation — comment “BOOKS” and I’ll send it.
Version A — the Plain Text Copy & Paste Affiliate Cheat Sheet
( Instant use — you can literally start promoting TODAY with this.)
MAWs Bookkeeping — Affiliate Quick-Action Copy & Paste Cheat Sheet
What MAWs Bookkeeping Does (Simple explanation for anyone)
MAWs Bookkeeping is a virtual bookkeeping service that helps small business & startup owners stay organized, stress-free, and tax-ready all year — without doing the bookkeeping themselves. They’re offering a FREE bookkeeping evaluation right now.
Your Job as an Affiliate
DO NOT send the link immediately.
Tell people to COMMENT or DM you first.
Example: “Comment ‘INFO’ and I’ll send you the free evaluation link.”
CTA Words That Work Best
Use these words for comments & DMs:
“INFO” — “BOOKS” — “FREE” — “HELP” — “LINK”
Ready-to-Post Instagram/Facebook Caption
Stressed about bookkeeping? You don’t have to be.
MAWs Bookkeeping handles it for you — monthly, accurately, and stress-free.
They’re offering a FREE bookkeeping evaluation right now.
Comment “INFO” and I’ll send it to you.
DM Script (Private Outreach to Business Owners)
Hey! Not sure if you already handle your own bookkeeping —
but I know a great service called MAWs Bookkeeping that does it for you every month.
They’re offering a FREE bookkeeping evaluation right now —
want me to send you the link?
FOLLOW-UP Message (If they say YES)
Awesome!
Here it is — MAWs Bookkeeping is offering a free evaluation right now:
I’ll send it right over to you now — one sec!
That’s all you need to start RIGHT NOW.
Images to use OR create your own
Promote, Promote, Promote
Encourage business owners to fill out the form for their FREE Evaluation.